Five Face Washing Mistakes You Could Be Making

Washing your face might seem like the simplest thing in the world to do, but believe it or not there are certain techniques that you should be using, and other things which you should be avoiding altogether. At the risk of us sounding like we’re trying to teach grandma how …

Get Bedtime Right with Our Nighttime Beauty Products

Photo by Sora Shimazaki Here at Pure Beauty, we find that people seem to fall into three categories; those of us who fall into bed without giving our faces a second thought, those of us who have a comprehensive nighttime beauty routine that we perform without fail and then there …

5 Predictions for Skincare Trends in 2024

As we step into the new year, skincare enthusiasts and beauty aficionados are eagerly anticipating the latest trends that will dominate the skincare landscape in 2024. With advancements in technology, a growing focus on sustainability, and an increased awareness of the importance of self-care, the skincare industry is poised for …

Five Ways to Reverse The Signs of Sun Damage

Basking in the warm glow of the sun can be a delightful experience, but prolonged sun exposure can take a toll on your skin, leading to sun damage. Over time, this damage can manifest as wrinkles, dark spots, and a loss of elasticity. The good news is that there are …

Our Top Five Natural Skincare Ingredients

Photo by Tomás on Unsplash Natural skincare ingredients have gained immense popularity in recent years due to their numerous benefits for the skin. From calming inflammation to reducing the appearance of fine lines and wrinkles, natural ingredients have been used for centuries to enhance the skin’s health and appearance. Unlike …